Concept & script

Working with their internal team, we were able to effectively utilize their budget to film multiple locations critical to telling the story of YMF and their evolving, continued legacy.

Appeal to donors

This video was meant not only to celebrate the accomplishments of YMF, but encourage donations based on the remaining need for music connection in the Greater Los Angeles Area.

Illustrate their mission

As YMF consistently assesses the needs of the communities they serve, they adjust their mission accordingly and our video served to showcase their modern approach to music connection.

© 2020 BY LURE DIGITAL  |  LOS ANGELES & SANTA BARBARA, CALIFORNIA