Wing Woman
Because Period Pain Is F***ing Real
Wing Woman is a drug-free pain treatment that disrupts the cycle of pain by telling your brain to literally not feel it any longer. It uses mini pulses to stop pain signals before your brain tells your body to feel menstrual cramping.
Using TENS technology and all you have to do is put it where it hurts, turn it on, and voila! Instant relief. It’s safe and discreet. Because period pain is real!
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Create brand video for product launch
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Develop brand voice
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Deliver assets for paid advertisements
Goals & objectives
Wing Woman
Concept & script
Carefully developed messaging to be darkly comical yet informative, applying industry trends to new technology that doesn't take itself too seriously but provides benefit to all users.
Establish look & feel
Established the look and feel of not only the spot, but the brand as well. The modern color palette and surreal set design paired perfectly with the sarcastic tone of voice and website.
Value added content
From this brand video, Wing Woman's team was able to create digital advertisements for their ad buy in order to drive traffic to their page and advertise on social media effectively.
Shawn Sheikh, Founder
Lure took our product and helped build the brand voice, developing messaging around our criteria and bringing industry trends to the table for us to consider. With their keen eye they helped to establish our look & feel, and create a video that we could use not only for our website, but for digital advertisements for maximum ROI.
