Visit Santa Ynez Valley

Easy To Find, Impossible To Forget


The picturesque Santa Ynez Valley encompasses six communities clustered closely together like wine grapes. From the charming, tiny gem of rural Ballard, the bustling gateway city of Buellton, the vintage western town of Los Alamos, the arts-influenced wine-infused town of Los Olivos and the turn-of-the-20th-century township of Santa Ynez, to the northern European atmosphere of the city of Solvang founded by Danish-Americans in 1911, it’s relaxing and refreshing to meander and experience them all.

  • Create clickable social media videos

  • Deliver social friendly photographs

  • Capture six towns with one marketing goal

Goals & objectives

Clickable advertisements

One video narrative that links the Santa Ynez Valley together both visually and in story to showcase (almost) everything one can do in a weekend. Videos were used both in digital & broadcast.

Social friendly content

Videography & photography that is social friendly, diverse and has taste appeal to draw foodies and outdoorsman alike to the Santa Ynez Valley through social media & marketing websites.

Award winning marketing

Optimized comprehensive video and photos across all social and ad platforms in order to maximize ROI, tell the comprehensive story of the Santa Ynez Valley, and encourage tourism.


Shelby Sim, President & CEO

Lure has exceeded our expectations with every project. From beginning to end, they are collaborative, current, friendly, fun, and professional. Always being sure we are happy with the final product before invoicing.