Tito’s Handmade Vodka is America’s Original Craft Vodka. In 1995, Bert “Tito” Beveridge obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. We batch distill our corn-based vodka using old-fashioned pot stills and the vodka is naturally gluten-free.
Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas on the very same land where the whole venture started.
Create a story around #LoveTitos
Showcase Tito's in a featured beverage from their website
Produce content from start to finish
Goals & objectives
Concept & script
Develop a concept around #LoveTitos that showcases the Tito's Handmade Vodka brand and their ability to bring people together over the popular beverage.
Feature product in action
Although Tito's is meant to be consumed straight, with no mixer, we focused on how the playful nature of mixology can elevate a drink (even if it doesn't need it), featuring their recipe.
Build brand story
Tito's builds its brand story on Tito himself, based on the ability of Tito's to create memorable moments over a simple drink. We expanded on this with our characters in this spot.