Concept & script
Develop a concept around #LoveTitos that showcases the Tito's Handmade Vodka brand and their ability to bring people together over the popular beverage.
Feature product in action
Although Tito's is meant to be consumed straight, with no mixer, we focused on how the playful nature of mixology can elevate a drink (even if it doesn't need it), featuring their recipe.
Build brand story
Tito's builds its brand story on Tito himself, based on the ability of Tito's to create memorable moments over a simple drink. We expanded on this with our characters in this spot.