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Teva

Adventuring With You Since 1984

The original sport sandal emerged from the shores of the Grand Canyon back in 1984. Born out of necessity to prevent sandals from floating downstream, a resourceful river guide strapped two Velcro watchbands to a pair of old flip-flops. And just like that, Teva was born.

 

In the years following, Teva has retained the same pioneering spirit and continues to celebrate the freedom to explore.

  • Create an entertaining Virtual Training Program for retail associates

  • Partner with larger Teva brand for Global Brand Conference content

  • Work with in-house production team

Goals & objectives

Virtual training program

Going beyond the traditional training video, we incorporated commercial elements to boost production value, add entertainment, and highlight Teva as a modern brand.

Global brand conference

With positive feedback on the Virtual Training Program for retail, we brought talent direction and commercial equipment to elevate the product section of Teva's Global Brand Conference for 2021, and forthcoming in 2022.

Seamless integration

Working with Teva's creative team and the in-house production crew at Deckers Brand efficiently and effectively allowed for seamless integration between Lure & Teva, ultimately elevating the product.