What decisions are top sales people making that makes them so good at sales? SPOILER ALERT: It’s video.
#1 - People prefer video
Face it, we’re constantly watching. USC Annenberg found that the average American spends 24 hours a week online and you better believe we’re watching and not reading. (This year video content will account for 80% of all global internet traffic, seriously).
Why should you monetize that screen time? Check these stats:
#2 - Your customers prefer video
We all remember Psych 101 but here’s a quick reminder of why it matters for sales:
A buying decision is the result of a consumer learning about a product or service and relating it to their specific situation to make a favorable buying decision.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text.
Video is the most visual format of all.
Therefore, video is the fastest way for people to learn. And for our purposes, the fastest way for people to buy.
Need more convincing? Check ‘em:
#3 - Businesses prefer video
Whether you’re a CFO of a Fortune 500 company or a dad looking for the best diaper, you’re both shopping in the same way. That’s because you (rightfully) want to learn everything about your product or service before spending any cash.
Don’t believe us?
Numbers, unlike bad sales reps, don’t lie. Are you using video in your marketing strategy? If not, click the link below to find top video marketing companies in your area to get you up to speed.
FIND THE TOP VIDEO MARKETING COMPANIES IN YOUR AREA