Santa Barbara City College

#1 Community College in the Nation


Santa Barbara City College strives to build a socially conscious community where knowledge and respect empower individuals to transform our world.


As a public community college dedicated to the success of each student Santa Barbara City College provides students a diverse learning environment that inspires curiosity and discovery, promotes global responsibility, and fosters opportunity for all.

  • Create content for website rebrand

  • Deliver social friendly videos for all platforms

  • Establish look & feel for SBCC's video voice

Goals & objectives

SBCC required a website banner video that told a story - and could be used for digital advertising targeting out of state students. We developed a video that fit this tandem need at a cost efficient price point.


When COVID-19 shut down city colleges and universities, SBCC knew they wanted to return in person, safely. This video reflects their vaccination policy and is filled with practical information for incoming and returning students & faculty alike.


Capturing Lotusland in short form video is a challenge due to the incredible origin, expansive beauty and conservation & outreach efforts that serve the Santa Barbara community. Here, we give an overview of this oasis of calm.


Established look & feel

Santa Barbara City College's website refresh focused heavily on video and photo to transform the text heavy site. Working with their marketing team, we defined their video visual style.

Content optimization

Optimized content across all social and ad platforms in order to maximize ROI, tell the comprehensive story of SBCC and encourage applicants to the educational institution.

Build brand trust

Attracting new generations to SBCC's historically beautiful campus was a main objective, and showcasing diversity of students and activities allowed us to build brand trust with video assets.


Amanda Jacobs, Marketing Specialist

Lure went above and beyond our expectations in helping us create branded, beautiful video content for SBCC. They are dedicated, professional and extremely helpful. We couldn't be happier!