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Santa Barbara Zoo
500 Animals. 30 Acres.
Explore the wonders of the natural world at the Santa Barbara Zoo, where the beauty of the wildlife is matched only by the lush grounds and sweeping views. Located just two miles from State Street, this 30-acre park is home to more than 146 species, including mammals, reptiles, birds and insects, exhibited in open, naturalistic habitats overlooking the Pacific Ocean and Santa Ynez Mountains.
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Goals & objectives
The Australian Walkabout at the Santa Barbara Zoo is a truly unique, immersive experience for zoo-goers and needed to be advertised in a broadcast commercial that matched the Zoo's funny and punny nature.