Santa Barbara Zoo

500 Animals. 30 Acres.

Explore the wonders of the natural world at the Santa Barbara Zoo, where the beauty of the wildlife is matched only by the lush grounds and sweeping views. Located just two miles from State Street, this 30-acre park is home to more than 146 species, including mammals, reptiles, birds and insects, exhibited in open, naturalistic habitats overlooking the Pacific Ocean and Santa Ynez Mountains. 

  • Edit & animate content for social media channels

  • Produce video coverage for high profile events

  • Optimize content by platform

Goals & objectives

Clickable advertisements

Create content for both social media feeds and for event promotions, elevating the Zoo's promotional efforts, increasing both visitor and event attendance across the board.

Social friendly content

Experts at social media on their own, the internal marketing team looked to us to increase the effectiveness and quality of their video content, often for specific animals or events.

Content optimization

Create assets to be used on multiple platforms and for different advertisements including short form content (:08, :15, :30 and :60) in square, traditional, and vertical aspect ratios.


Laura Gonzales, Marketing Manager 

Lure is our go-to for all things digital. Their videos have completely elevated our event promotion, their ad campaigns are comprehensive and effective, and their innovative creative approach has been a welcome addition to our brand. Aside from their obvious knowledge and talent, they are reliable, professional and thoroughly enjoyable to work with.