Openpath has been disrupting the access control system for several years now and took it a step further by adding video to their already sleek readers. The design is beautiful and the functionality is game-changing.
As written in Forbes by Angelica Krystle Donati:
According to (James) Segil, the next frontier for the sector is visual verification, and he believes Openpath's new Video Reader Pro, which launches today, could be the answer. He shared that "the gap in the market today is in security cameras. The challenge current solutions are up against is distance and their positioning. You are missing people's faces because nobody looks up at the camera. We realized that if you can’t see who is on the other side of the door, you are not doing a good job at providing security. So, since seeing faces matters, we integrated cameras into our access reader, creating a video reader with a built-in camera to improve security."
Creating a video was the best way to showcase all the features of Openpath's Video Reader Pro. See how Lure Digital banded together with the Openpath team, led by James Segil and Lindsay McClain, to create the launch video for their newest piece of tech: Video Reader Pro.
James Segil, President and Co-Founder of Openpath Security, says of the experience:
We highly recommend Lure. The team knocked it out of the park for us on our Video Reader Pro product launch and delivered top quality product on a super tight schedule. Collaborating closely with their team is an enjoyable and rewarding experience. We look forward to our next video collaboration.
Directed by Ky Schultz and Bria Little
Produced by Bria Little
Cinematography by Chris Kas
Production Coordinator Chan Guzman
Edited by Chris Kas & Neil Gershon
Additional Animations by Ky Schultz
Interested in making a video for your product launch? We’re here to help you with a free consultation to figure out the best video advertising approach for your brand. Give us a call at 323.596.0606 or email us at firstname.lastname@example.org.