Welcome to Episode 2! Today, we're speaking to Annelise Holyoak, National Director of Marketing & Communications for Cinépolis USA about their community-focused marketing approach, why movie theatre popcorn tastes so good (SPOILER: it's a secret) and what she predicts is the future of cinema for the rest of 2020 -- and beyond.
Featured in this episode
What makes Cinépolis unique? Hint: they cater to luxury moviegoers with their stadium seating, push-button waiter service and chef-driven menu.
What will make Americans feel comfortable going out to the movies again? This Vulture article is a great read.
Why movie theaters are here to stay (and why nothing can replace them).
And why the Kardashians and Kanye West have made Cinépolis their movie theater of choice.
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