What decisions are top sales people making that makes them so good at sales? SPOILER ALERT: It’s video.
#1 - People prefer video
Face it, we’re constantly watching. USC Annenberg found that the average American spends 24 hours a week online and you better believe we’re watching and not reading. (This year video content will account for 80% of all global internet traffic, seriously).
Why should you monetize that screen time? Check these stats:
People who watch a video retain 95% of a message (compared to 10% when they read it in text)
YouTube has over a BILLION users, almost 1/3 of all people on the internet
People spend on average 2.6x longer on pages with video
#2 - Your customers prefer video
We all remember Psych 101 but here’s a quick reminder of why it matters for sales:
A buying decision is the result of a consumer learning about a product or service and relating it to their specific situation to make a favorable buying decision.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text.
Therefore, video is the fastest way for people to learn. And for our purposes, the fastest way for people to buy.
Need more convincing? Check ‘em:
77% of consumers say they’ve been convinced to buy a product or service because of a video
Almost 50% of internet users look for videos related to a product or service before visiting a store
Including video in a landing page can increase conversion by 80%
#3 - Businesses prefer video
Whether you’re a CFO of a Fortune 500 company or a dad looking for the best diaper, you’re both shopping in the same way. That’s because you (rightfully) want to learn everything about your product or service before spending any cash.
Don’t believe us?
72% of B2B buyers and researchers watch videos to learn about their product before making their buying decisions
51% of execs under 40 reported making a purchase after watching a video
82% of millennial dads watch content that help them connect with their children
Numbers, unlike bad sales reps, don’t lie. Are you using video in your marketing strategy? If not, click the link below to find top video marketing companies in your area to get you up to speed.