Maria Shriver's Architects of Change

Maria Shriver’s conversation series “Architects of Change,” the inspirational online project that she launched online in 2015, is partnering with Ford Motor Company for sponsorship.


The series is a counter to much of cable TV and online discourse, and is set up to feature more uplifting interviews with guests such as Deepak Chopra, T. D. Jakes, Shonda Rhimes, Ann Romney, Cindy Crawford, Seth Rogen and

Lauren Miller.

  • Create anthem video for social media

  • Develop a video that drives action

  • Produce content on time and on budget

Goals & objectives

Concept & script

After a successful pitch to Maria Shriver's team, Lure developed succinct messaging with Ford's Global Brand Entertainment to create a short, action driven video for Architects of Change.

Drive action

With over half a million views, 190+ shares, and 300+ comments to nominate an "architect of change," the video campaign achieved the exact results desired by our clients.

Value added content

Not only was the digital campaign a success, it allows for the in person conversation series curated by Maria Shriver to grow, allowing broader focus on community heroes.


Al Uzielli, Head of Global Brand Entertainment

When Ford was looking for content to amplify its partnership with Maria’s Shriver’s Architects of Change, we engaged Lure to help us out. They developed and created a clear and concise short film, elevated by graphics, that put purpose and direction behind this important relationship. Lure met important deadlines for a coordinated social media launch and ultimately delivered content that exceeded our expectations. Their team was professional and extremely personable – a pleasure to work with.