Eveready's "Unplugged"
For over 100 years, Eveready has been bringing families together. Lure acted as both agency and production company, working closely with Eveready's experienced marketing team to create this 2023 campaign: Unplugged. Focusing on the power of Eveready to unite people, Lure honed in on the slogan "Life Runs on Eveready."
:15
Gold
"Unplugged" is about how Eveready powers more than just devices—it brings families together. Through extensive testing and rigorous feedback, we were able to write and produce a spot that focuses on this core message for Eveready.
:15
Super Heavy Duty
With advertisements in Australia, Egypt, Malaysia and the Philippines, Eveready needed to feature both their Gold and Super Heavy Duty batteries. Here, you see the :15 alternate which includes key scripting, visual variations and animations.