Eveready's "Unplugged"
For over 100 years, Eveready has been bringing families together. Lure acted as both agency and production company, working closely with Eveready's experienced marketing team to create this 2023 campaign: Unplugged. Focusing on the power of Eveready to unite people, Lure honed in on the slogan "Life Runs on Eveready."
:15
Gold
"Unplugged" is about how Eveready powers more than just devices—it brings families together. Through extensive testing and rigorous feedback, we were able to write and produce a spot that focuses on this core message for Eveready.
:15
Super Heavy Duty
With advertisements in Australia, Egypt, Malaysia and the Philippines, Eveready needed to feature both their Gold and Super Heavy Duty batteries. Here, you see the :15 alternate which includes key scripting, visual variations and animations.
:06
Gold
For our fast-paced world, digital versions of the ads in :06 lengths were created for each of these markets as well, focusing on the core message of togetherness and the fact that Life Runs on Eveready.
:06
Super Heavy Duty
An alternate :06 spot for Super Heavy Duty can been seen to the right. This campaign also included print and animated assets, featured below. Each asset was created in-house by our talented team.
Lure created a beautiful Eveready ad that reflected the warmth of the brand and gave us the modern look that we were seeking. They rose to the challenge of shooting an ad in the US that would be used worldwide in diverse markets like the Philippines, Egypt, Malaysia, and Australia. The team was incredibly collaborative and open to feedback throughout the entire process. Their top notch team, cast, and crew were equally flexible and talented!
Michele Woolever, Global Marketing Director
