Corpus is a completely naturally derived vegan deodorant made without synthetic fragrances. Their water-based, long-lasting formula contains naturally derived enzymes and plant extracts.
Corpus is made for people who don't want to sacrifice quality for the sake of going natural. They have refined and redesigned what a natural formula can be.
Create thumb stopping social media testimonials
Capture natural reactions to their product
Optimize content across platforms
Goals & objectives
Create a series of short form :15 and :30 videos for social media posts that encourage people to click through to the Corpus natural deodorants website and experience the product directly.
Deliver assets in social friendly aspect ratios to maximize performance: 1x1, 9x16 and 16x9. This allowed Corpus to deliver their content on any platform, choosing the most effective.
Build brand awareness
Because these videos were ultimately used as social posts to represent the brand, it was important to "cast" people on the street who fit the Corpus brand look & feel.
J.P. Mastey, Founder
Working with Lure Digital was not only highly successful (the ads that we created ended up being our most successful in terms of ROAS on Facebook), but we learned so much by getting their perspective on best practices when it came to video ads. I think the best compliment we can give Lure is that we thoroughly ENJOY working with them, and expect to come back to them for future video content.