Corpus
Through thumb-stopping social media testimonials, Lure aimed to capture authentic reactions to Corpus’ all natural deodorant, showcasing its effectiveness and appeal. Our collaboration succeeded in building brand awareness and ultimately strengthening Corpus’ brand identity and maximizing engagement.
Clickable posts
Create a series of short form :15 and :30 videos for social media posts that encourage people to click through to the Corpus natural deodorants website and experience the product directly.
Content optimization
Deliver assets in social friendly aspect ratios to maximize performance: 1x1, 9x16 and 16x9. This allowed Corpus to deliver their content on any platform, choosing the most effective.
Build brand awareness
Because these videos were ultimately used as social posts to represent the brand, it was important to "cast" people on the street who fit the Corpus brand look & feel.
Working with Lure Digital was not only highly successful (the ads that we created ended up being our most successful in terms of ROAS on Facebook), but we learned so much by getting their perspective on best practices when it came to video ads. I think the best compliment we can give Lure is that we thoroughly ENJOY working with them, and expect to come back to them for future video content.
J.P. Mastey, Founder