Lure Digital was officially started in January of 2011. Founded by Ky Schultz, the business took on many Santa Barbara based clients. First simply a production company, Lure Digital started with the goal of creating any type of video that a corporation needed, at a price that fit their budget. As Lure began to gain larger clientele, the team began to grow into much more than just a sole entrepreneurship.
Bria Little joined in 2015, and we continued to expand dramatically. In November, Lure moved into a studio in East Hollywood, where we filmed our first large scale commercial production with 16 pigeons and an ostrich.
We noticed that we were creating compelling content for clients, but they were not utilizing their videos to their fullest potential. That’s when Lure began to pivot from a production company to a creative agency.
Lure Digital is a full service marketing and advertising agency. We help clients with everything from developing their brands look and feel, all the way through how they reach their clients and consumers. We conceptualize, write, develop, produce, shoot, edit, animate, and advertise content across a multitude of web based platforms. True to our roots, we allow the client to pick and choose which services they need from us in a way that fits their budget. We can act as just content creators, or just as marketing & advertising strategists. Ideally, we prefer to provide full end to end marketing and advertising services.
Why digital? We believe that digital advertising is the best form of advertising today due to optimized targeting. We create content for an extremely specific audience, and then publish & advertise directly to that core market.
We are here to help clients attain their marketing and advertising goals, however technical, weird, or beautiful they may be.