Everyone wants to save money when making a video for their brand. But it’s a bad idea to spend $4,000 that should have a budget of $40,000.

Investing in a video marketing strategy for your brand is important, but monetizing your videos will help with ROI. Here’s how.

By determining a few goals, you can establish what type of video is best for you and how to make the most of it. Here's how to get started.