TikTok has gained popularity and has slowly been adopted by brands. Should you incorporate it in your social media marketing?

Relatability, belonging and trust are only a few ways that UGC can benefit a brand’s social media marketing strategy. Here are others.

For digital marketers, 2020 changed the game.Here’s a recap of how we covered the changing tide in content marketing and the advice we gave.

Community management is crucial to social media marketing, and you need to understand what it is, how it’s beneficial and why it matters.